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Satisfied Consumers Aren’t Necessarily Loyal Consumers

A study of consumers in the last decade found that satisfied customers aren't necessarily loyal customers. The study conducted by a global technology company that analyzes business practices for corporations revealed a considerably weak correlation between customer satisfaction and long-term loyalty. These findings contradicted the traditional approach and expectation that delivering an extraordinary customer experience

Satisfied Consumers Aren’t Necessarily Loyal Consumers2017-05-17T20:25:04+00:00